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PUMA 300

Project type

Design and Motion Graphics

Date

September 2022

Location

London

Our client PUMA wanted to build on their She Moves Us campaign, campaign that celebrated the women who have pushed culture and sport forward and inspired other women around the world. Two insights informed the creative; people scroll 300 metres on their phones every day, and the high percentage of teenage girls who give up sport. So, we challenged women to find their own 300. From 300 keepie-uppies to 300 double-hops and criss crosses.

I was brought onto this project to add motion graphics. I animated the campaign logo and the typography on the supers. I also suggested adding graphics and sound effects to the skateboarding sequence, making it more obvious that it is being recorded by a handheld camcorder.

A fun and meaningful project to be part of, empowering women to move more and improve their mental and physical well-being.

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