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Adobe The Creative Leadership Circle
Client
Adobe
Role
Design and Motion Graphics
Date
March 2023
Adobe, pioneers of amazing creative software, were a client of Havas Play. The Creative Leadership Circle was a B2B campaign that aimed to bring together the most influential leaders in the creative industry for a series of events. Each of the events would centre around a topical subject matter, generative AI, sustainability, next gen workforce, etc.
The brief was challenging, creating a look and feel that would help entice some of the brightest critical thinkers in the industry. While I wanted to stay close to the Adobe brand, I explored multiple different routes which experimented with shape, colour, type and textures. Out of curiosity, I dabbled with MidJourney in the early stages. Being a Motion Graphics Designer, I also considered how movement could elevate the visual system.
The result was a circular form, split into four. Each quadrant had a different design, symbolising the various topics and themes the events would explore.
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