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Adobe Standard to Standout
Project type
Design and Motion Graphics
Date
February 2023
Location
London
Adobe tasked us to create a campaign that would lure non-creative students to use their software, with particular attention to Adobe Express. We created 'Standard to Standout', empowering students to not settle for the standard level, and instead aspire to a standout level. It reached several countries through a multi-channel campaign across social, audio advertising, web, email, and digital.
I designed and created the videos and digital assets. Over 300 assets were delivered for this campaign, taking more than 4 weeks from beginning to end. Instructional videos were used to show how accessible, useful, and integrated Adobe's software is. Careful planning and file structuring was key as various durations and aspect ratios were required, along with versioning in 6 languages. A hugely successful campaign that was later updated to show the integration of Adobe's AI tools.
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