Adobe Small Business Goes Big

Adobe Express is a free online creative platform. Adobe partnered with Enterprise Nation to create Small Business Goes Big, giving small businesses, big opportunities. This time around, they rented out a pop-up shop on Oxford Street and selected a group of small businesses to takeover the store for 48 hours each. Every 2 days, the ‘theme’ changed to allow a range of businesses the opportunity to be stocked, from health and beauty to food and drink.

Our role was to create the look and feel of the store. I was eager to tackle this brief as it was one of the first experiential/environmental design briefs that I've been tasked with. A refreshed store design fitting within budget, and aligning to new overarching Express brand guidelines and the Small Business Goes Big campaign brand were the key considerations. Along with visiting the store weeks before the fit-out, I researched previous store designs, shelving, and product plinths. I designed various mock-ups showing the shop floor and storefront along with window displays. To promote the campaign, there were also DOOH, OOH, and email assets created. The campaign was launched with an opening day event with free coffee and a DJ creating an atmosphere.

Have an event coming up and need the space designed? Get in touch.